From a sociological perspective, Generation Z (born 1997-2012) is known as the first generation of \u201cDigital Natives\u201d; A generation whose worldview has been shaped by the direct influence of smart technology. The most obvious characteristic of this generation is the transfer of digital cultural materials into the realm of political and social struggle; They use movie and anime symbols as an effective means of expressing their identity. In addition, I recently came across an interesting news source, the world's largest alcohol companies are facing a major crisis, losing more than $ 830 billion in the past four years, because people's drinking habits have changed completely compared to previous decades. The aftermath of the crisis has caused heavy financial losses to major companies such as Diageo, Pernod Ricard, R\u00e9my Cointreau and Brown-Forman, owner of Jack Daniel's brand, even Chinese company Kweichow Moutai and Corona, invested by Warren Buffett being within the financial markets.
The main reason for this change is due to \u201cGeneration Z\u201d; This new generation has a very high consciousness towards their health and is less inclined to alcohol, they are more interested in sports and non-alcoholic beverages and see alcohol as a threat to their body and mind. This is not only a financial shift, but also a sign that the new generation wants to live healthier lives and this has forced the global alcohol industry to completely change its strategy. Moreover, this generation conveys their short and effective messages through short-term and fast platforms such as TikTok, Instagram and X. In the Kurdish experience, Generation Z was able to use these technological tools systematically to convey the national voice and preserve national values. Unlike generations before them, they support each other in modern language and through social networks to change and communicate the truth to the outside world. It is commendable that this generation is health conscious at the global level, and in our country recently proved that they are a very conscious generation and showed the best beautiful attitude to Kurdishness and support for the Western Kurds against the conservative and violent forces.<\/p>","protected":false},"excerpt":{"rendered":"
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